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About us

Magic Whiteboard ™ - the original and best whiteboard on a roll

Neil and Laura Westwood have been successfully running Magic Whiteboard Limited since April 2006. Neil worked as a trainer for the NHS (local hospital) and was inspired to develop the Magic Whiteboard ™ because he was fed up carrying the flipchart stand around the wards in the hospital. A portable lightweight solution was needed. As a result of this the Magic Whiteboard ™ was born. The original and best whiteboard on a roll.

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In August 2008, we were successful on BBC Dragons' Den receiving £100,000 investment from Theo Paphitis and Deborah Meaden. In September 2014 we bought back the shares and now own 100% of Magic Whiteboard Limited.

Watch the Magic Whiteboard Story


We now export to over 20 countries and can ship to most places in the world. We welcome trade enquiries. Please email us.

Over 100,000,000 (100 million) people have watched us pitch Magic Whiteboard ™ on Dragons' Den

Click here to watch our pitch to the Dragons'.

Theo Paphitis' most successful Dragons' Den investment of all time.

Theo Paphitis Laura and Neil Westwood

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Dan, Freya and Neil from Magic Whiteboard

The Magic Whiteboard ™ Range includes

  • Magic Whiteboard ™ - the original and best whiteboard
  • A0 MEGA Magic Whiteboard ™
  • Reusable Magic Notebook ™
  • Magic Blackboard ™
  • Magic Clearboard ™
  • Magic Blackout Blind ™
  • NEW - Magic Cling Notes ™ 
  • Magic Sticky Notes ™
  • A4 Magic Whiteboard ™ 
  • A4 Magic Blackboard ™
  • Magic Teepees ™ 

The Dragons were so impressed with our innovative Magic Whiteboard ™ (which allows you to create a whiteboard from a roll - anywhere, in seconds) that James Caan, Duncan Bannatyne, Theo Paphitis and Deborah Meaden all made offers to invest in the business - a very rare event in the den!

We were absolutely thrilled to leave the den with a £100,000 investment and the backing of Deborah Meaden and Theo Paphitis , in return for 40% of the business. 

Meet the Team - Dan, Tabby and Liam

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Theo and Deborah offered us a fantastic deal and we were both really impressed with their expertise and experience.   In the end we went with them because we felt they would help us to achieve the fastest growth for the business.

Theo owns Ryman Stationery so thanks to him you can now buy Magic Whiteboard ™ on the high street at a local Ryman Stationery store (240 stores).

Magic Whiteboard ™ is also available from other stationery suppliers and stockists. Buy Magic Whiteboard ™ from 142 Tesco's , 237 Ryman's Stationery, Viking Direct, ESPO, YPO, Kent County Supplies and Amazon.

How we invented Magic Blackout Blinds - the original and best blackout blind

Laura and Neil both suffered from sleep deprivation with Ella, often getting only 4 hours sleep a night. We were desperate and started to put Magic Whiteboard ™ on the nursery windows to stop the light waking Ella at 5am in the morning. We then realised that if you made the sheets black it would make a blackout blind that stopped all light and was quick and easy to fit.

Our Magic Blackout Blinds are available at Jo Jo Maman Bebe, NCT shop, Ryman Stationery, Argos and Amazon - see our stockists page for more details.                 


Our registered address is:
Magic Whiteboard Limited
95C Blackpole West Industrial Estate
Worcester, WR3 8TJ