Sign up for exclusive email offers

BEST BRITISH SMALL BUSINESSES UNVEILED IN THE SMARTA 100, TOGETHER WITH O2: Magic Whiteboard NAMED AS A WINNER! and O2 proudly announce that Magic Whiteboard Limited is a winner of the 2012 Smarta 100, together with O2, the ultimate index of the UK’s savviest, supremely disruptive, most resourceful and socially-beneficial small businesses.


-          Magic Whiteboard is most exciting whiteboard company in the World

-          We need your votes

Vote for Magic Whiteboard limited at


-          Quotes from Theo Paphitis and Deborah Meaden below

-          The competition: The UK’s most well-known small business awards

-          The judges: Theo Paphitis, Sháá Wasmund, Ben Dowd, Rowan Gormley, Mike Soutar, Thea Green and Alastair Lukies

-          VOTING LIVEfor £10,000 top prize ‘Smarta 100, together with O2, Business of the Year’


In total, 2012’s Smarta 100 are generating revenues of over £200 million a year and employing more than 1,104 people. More than a quarter are female-run businesses and two thirds are self-funded, with just 9% borrowing from a bank. Over a quarter had taken angel, private equity or VC funding.

Discover more business stories and view the full 100 below and here:


Commenting on their inclusion in the Smarta 100, Magic Whiteboard Limited, Managing Director Neil Westwood said:  “We are thrilled to be a finalist for the most innovative and prestigious small business  Smarta100 awards of the year. The team are looking forward to the star studded ceremony.”

DEBORAH MEADEN, Dragons’ Den investor and Smarta board member, said: “This year’s Smarta 100 showcase the fantastic breadth of small businesses making waves in the UK business scene. Some demonstrate managerial magnificence, overseeing teams of dozens to grow their businesses quickly and creatively. Other Smarta 100 winners are sole traders, or just individuals – and how impressive that, even single-handedly, they have proven that being innovative and dedicated can give you the edge. And it’s not just all about cutting-edge tech companies either - this year’s Smarta 100 go to show that any sector, however traditional, can be given an exciting injection of innovation when a great entrepreneurial mind takes it on.”

THEO PAPHITIS, Dragons’ Den investor and Ryman chairman, said: “The Smarta 100 has proven yet again how many exciting, innovative and successful small businesses and start-ups there are in the UK today, and I really find them inspiring. Some of the 100 are disrupting established industries, some are creating completely new markets, and others are simply doing an exceptional job in age-old marketplaces but knocking the socks off their competition. It just goes to show that in the face of challenging economic conditions, a credit crunch and reduced customer spending, entrepreneurs and business owners who work hard and think outside the box can still thrive in today’s world. Congratulations to all the finalists and winners.”

SHAA WASMUND, Smarta founder, said: “This year we had more entries for the Smarta 100 than ever before. There were hundreds of fantastic businesses in the running, but the final 100 are truly game-changing start-ups and small businesses, and I’m enormously proud of all of them. We’ve got everyone from entrepreneurs in their early 20s through to knitting grannies; people who started with only a few hundred pounds through to companies that received millions in VC funding. All of which proves that if you have a brilliant idea or a truly imaginative new approach, you can succeed against any odds.”

BEN DOWD, business director, Telefonica UK at O2, said: “I’m delighted to join Smarta in celebrating such dynamic, varied, innovative and resilient small businesses. The Smarta 100 prove that even in tough times, talented entrepreneurs  are able to seek out opportunity, exploit available resources, and most importantly make their customers feel valued. At O2 we work with many small businesses, and recognise that the right tools are an essential cog in the journey from start-up to fast-growth business. I’m proud to say that O2 offers flexible communications packages to help facilitate the growth that companies like these are capable of. I can’t wait to find out which company will become the ‘Smarta 100 Together With O2’ Business of the Year, and to see what they will go on to achieve as a result.”

Voting is now under way to find the overall O2 Smarta 100 Business of the Year, winning £10,000 courtesy of O2

·         The winner will be presented with their £10,000 prize - courtesy of O2 – at The Smarta 100 Awards final on Thursday 8 November at London’s Proud2, The O2, in Greenwich.


View all news